Security Policies Security Planning Essay - 911 Words

Security Policies The very important factor of network deployment is security planning. Without doing a full risk assessment, it is not possible to plan for security. This security planning involves developing security policies and implementing controls to prevent computer risks from becoming reality. Each and every organization is different and will need to plan and create policies based upon its individual security goals and needs. The risk assessment provides a baseline for implementing security plans to protect assets against various threats. There are three basic questions one needs to ask in order to improve the security of a system: †¢ What assets within the organization need protection? †¢ What are the risks to each of these assets? †¢ How much time, effort, and money is the organization willing to expend to upgrade or obtain new adequate protection against these threats? Identifying Type of Threat and Method of Attack †¢ A threat is any action or incident with the potential to cause harm to an organization through the disclosure, modification, or destruction of information, or by the denial of critical services. Security threats can be divided into human threats and natural disaster threats, as the following picture illustrates. †¢ Human threats can be again divided into malicious (intentional) threats and non-malicious (unintentional) threats. A malicious threat exploits vulnerabilities in security policies and controls to launch an attack.Show MoreRelatedHow The Data Security Is Used Or Accessed By Unauthorized Individuals Or Parties?3040 Words   |  13 PagesThe Data security is usually referred to as the confidentiality, accessibility, and truthfulness of data. Which means, all the practices and procedures that are in place to guarantee the information is not used or accessed by unauthorized individuals or parties. The Data security ensures that the information is correct and relia ble and is obtainable when those with authorized access need it. There are many policies which cover the data security, but the three that I will mention are, Ensuring DataRead MoreInformation On The Data Security2101 Words   |  9 PagesUseless Information The Data security is usually referred to as the confidentiality, accessibility, and truthfulness of data. Which means, all the practices and procedures that are in place to guarantee the information is not used or accessed by unauthorized individuals or parties. The Data security ensures that the information is correct and reliable and is obtainable when those with authorized access need it. There are many policies which cover the data security, but the three that I will mentionRead MoreEuropean Union : International Security And Defense Policy Essay1363 Words   |  6 Pagespillars: the Community pillar, which has a supranational character, the Common Foreign and Security Policy pillar, and the Justice and Home Affairs pillar. The second and third pillars, have an intergovernmental character. Under the Common Foreign and Security Policy (CFSP) domain are nested all questions related to the security of the EU, including the common defense. EU objectives in the area of external secur ity and defense were identified in Maastricht Treaty in 1992, some tangible crisis managementRead MoreThe Ethics And Ethics, Prevention And Protection1459 Words   |  6 PagesThe Security professional is a must to understand the law and ethics, prevention and protection, security issues and controlling the risk associated with the programs. The report would present the governance, policies, the implementation and procedures and the standards ensures the security of the organization. The main aim is to control the risk to an extent, so the organization can withstand and protect the organization assets from being attacked are very crucial and while working with the sensitiveRead MorePlanning for Security945 Words   |  4 Pages2: Planning for Security Review Questions 1. Describe the essential parts of planning. How does the existence of resource constraints affect the need for planning? Answer: Organizational planning, described below, and Contingency planning, which focuses on planning or unforeseen events. Organizations must be able to forecast their needs relative to available resources as best they can to insure best decision making. 2. What are the three common layers of planning? HowRead MoreA Plan For Reactive And Proactive Security Planning1173 Words   |  5 Pages Policy Implementation Student : Andre Ealy Instructor : Steve Powelson University of Phoenix CMGT / 582 June 29, 2015 Security Planning After assessing the risk invovled with the organization infrastructure. The next step is security planning which involves developing controls and policies with techniques to help with security. The security strategies will define a plan for reactive and proactive security planning. The planning is developed to protect the company assets. ReactivlyRead MoreInformation Systems Security Certification Certification1491 Words   |  6 PagesInternational Information Systems Security Certification Consortium or the (ISC) 2 that focuses on the development of a secure application. For a one to qualify for this certification, one must possess at least four years’ experience with the any of the software development lifecycle and thus can be distinguished as an expert in the assessment topics areas in the entire certification. The individual who may be interested in pursuing this certification might be the Information Security Engineer who is responsibleRead MoreRecommendation to Mi tigate the Lac of InfoSec Policy964 Words   |  4 Pagesof InfoSec Policy Firstly, we identified that medium-sized company may suffer the problems as follows. The medium-sized companies usually have the same staff resources as the small organization, but they have a much larger personnel demand. The medium-sized companies have the worst ability to set policy, handle incidents, and effectively allocate resources. Based on the companys size, and the management structure we discussed above, we suggest that we use the Gartner Information Security GovernanceRead MoreLab 1 How to Identify Threats and Vulnerabilities in an It Infrastructure945 Words   |  4 Pages2: Planning for Security Review Questions 1. Describe the essential parts of planning. How does the existence of resource constraints affect the need for planning? Answer: Organizational planning, described below, and Contingency planning, which focuses on planning or unforeseen events. Organizations must be able to forecast their needs relative to available resources as best they can to insure best decision making. 2. What are the three common layers of planning? HowRead MoreIs20071634 Words   |  7 PagesISO27001security.com Version 1 28th November 2007 0 INTRODUCTION 0.1 WHAT IS INFORMATION SECURITY? 0.2 WHY INFORMATION SECURITY IS NEEDED? 0.3 HOW TO ESTABLISH SECURITY REQUIREMENTS 0.4 ASSESSING SECURITY RISKS 0.5 SELECTING CONTROLS 0.6 INFORMATION SECURITY STARTING POINT Information security is defined as the preservation of confidentiality, integrity and availability of information †¦ Information security is defined as the preservation of confidentiality, integrity and availability of information

Essay about The Bibi-Khanym Mosque - 1720 Words

The Bibi Khanym is a congregational mosque, masjid-i jami` in Persian, built by Emperor Timur-i Leng between 1399 and 1404 in Samarkand, present day Uzbekistan. Emperor Timur remarkably expanded his small tribe into the Timurid Dynasty, which lasted from 1370 to 1507. Timur showed great leadership skills and also had an interest in architecture. The results of his artistic interests are especially apparent in Samarkand, the capital of the Timurids during Timur’s reign where art, architecture, and culture flourished. The Bibi Khanum exemplifies the vision that Timur held for Samarkand because of the monument’s dominant and massive nature. Although today the mosque is different from the time of the Timurid Dynasty because of the renovations†¦show more content†¦It was under Timur that Samarkand became one of the most outstanding capitals of the then-known world. It became a thriving city in which markets could be found containing leather, spices, silk, and preci ous stones. It was also a city of great architectural monuments where accomplished artisans and architects came or were brought from around the world to build in this capital. Timur’s goal was to dominate the world and show the dominance of the Timurid dynasty. One of the main motives behind Timurs efforts was the desire to control the trade routes, which linked East and West. With great interest in trade, Timur had an ambitious strategy to reactivate the Silk Road and make it the link between Europe and China. In 1405, at the beginning of his last and greatest campaign, Timur died. Timur is memorialized for his ability as a nomad chief to transform his tribe into an empire using Samarkand as the capital to display the Timurid dynastic power. Timur was not only a great conqueror but also an memorable builder. Whenever he conquered a city that stood in the way of his army, he would bring back the artisans and materials to embellish his royal city of Samarkand. When Timur was not working on military efforts he was constantly involved in the building of these works created in Samarkand. Although Timur built many of his architectural achievements in Samarkand, he also created monuments in other cities, such as Shahr-i-Sabz which is also

Leadership That Gets Results Essay - 1163 Words

Leadership That Gets Results What Do Effective Leaders Do? â€Å"What do effective leaders do to remain effective?† was a question that I proposed to my Leadership Application Program Speakers Round Table Class. In response I received a number of answers from personality traits to emotional intelligence. Leadership is a word that can be defined in many different ways. In the article â€Å"Leadership That Gets Results† they take the time and breakdown the six different steps of leadership, the six styles are coercive, authoritative, affiliative, democratic, pacesetting and coaching. The late David McClelland, a noted Harvard University psychologist, found that leaders with strengths in a critical mass of six or more emotional intelligence†¦show more content†¦The authoritative style, powerful though it may be, will not work in every situation. The approach fails, for instance, when a leader is working with a team of experts or peers who are more experienced than he is; they may see the leader as pompous or out-of-touch. Another limitation: if a manager trying to be authoritative becomes overbearing, he can undermine the egalitarian spirit of an effective team. Yet even with such caveats, leaders would be wise to grab for the authoritative club more often than not. It may not guarantee a hole in one, but it certainly helps with the long drive. The Affiliative Style. â€Å"If the coercive leader demands, Do what I say, and the authoritative urges, Come with me, the affiliative leader says, People come first. This leadership style revolves around people-its proponent’s value individuals and their emotions more than tasks and goals. The affiliative leader strives to keep employees happy and to create harmony among them. He manages by building strong emotional bonds and then reaping the benefits of such an approach, namely fierce loyalty. The style also has a markedly positive effect on communication. People who like one another a lot talk a lot. They share ideas; they share inspiration. And the style drives up flexibility; friends trust one another, allowing habitual innovation and risk taking. Flexibility also rises because theShow MoreRelatedLeadership That Gets Results By Daniel Goleman Essay1823 Words   |  8 PagesIn the article â€Å"Leadership that Gets Results,† Daniel Goleman suggests that there is a relationship between three concepts: the elements of emotional intelligence, the six leadership styles, and an organization’s climate. Describe the way he believes that these concepts influence each other. You may include a drawing with boxes, arrows, and the like if that helps you to explain your thinking. Ultimately, he argues that these concepts influence organizational performance. Do you think he makes a compellingRead MoreLeadership That Gets Results Essay examples788 Words   |  4 PagesReflection – Leadership That Gets Results The first comment before the article starts is vastly important. Most effective leaders use a variety of leadership styles in order to achieve maximum performance from organizations, teams, and individuals. The ability to act as a chameleon as a leader has huge benefits and allows you to tackle many different types of leadership situations. In order to achieve the best results a leader must be able to use many different leadership styles to accomplishRead MoreEffective Leaders Produce Successful Results1185 Words   |  5 PagesLeadership is found in a variety of aspects of life, work, and sports. Few will argue that effective leaders produce successful results. Many more will agree that successful leadership is not always determined by the financial bottom line in business or by win percentage in sports. Leadership in both business and in coaching requires and often exudes a common set of skills, goals, desires, and strategies that are common in both arenas. Leaders in all walks of life, to include commercial realRead MoreWhat Is My Frame?1153 Words   |  5 PagesWhat is my frame? Upon assessment with the tool provided, my results reflected that I have a somewhat balanced orientation that doesn t lean strongly toward any one of the four approaches. Leadership Orientations Self-Assessment: The results for raw scores and percentile scores for each of the four frames (Figure 1) reflect the numbers hovering almost around 50 percentiles. As per tool assessment this result indicates almost balanced orientation towards all the frames. The characteristics of fourRead MoreAdvantages Of Autocratic Leadership Style876 Words   |  4 Pages Managers with autocratic leadership style are controlling and bossy. As a result, these managers treat employees as machines that are needed to get work done. Their interest and goals is above all things. Autocratic leaders provide employees with instructions and expect things get done the way they want. One of the most common problems with autocratic leadership style is that it creates conflict when working with other team members. In conclusion autocratic leadership is similar to military authorityRead MoreLeadership Management Practices Inventory ( Lpi )1489 Words   |  6 Pages1. Leadership development is a process that is continuously ongoing, starting with tools gathered from parents, family, teachers, coaches, and with people who we encounter every day. Leadership is simply one’s ability to lead work, family, and in life. At work a leader has an obligation to the people in their charge and those above them to meet and exceed expectations for the good of the organization or group. Results from the Leadership Practices Inventory (LPI) 360 list: shows others how theirRead MoreWhy Is Leadership Style Important1177 Words   |  5 PagesWhy is Leadership Style Important? By John Cronkite Ed.D. www.dirigoconsulting.com A Few Reminders from Last Month: One of the most significant strengths of an effective leader is the ability to create a positive work climate. In an outstanding organizational climate, people are energized to do their best work, free of unnecessary distractions. Climates that energize workers to produce their very best can improve results by as much as 30 percent. What’s New This Month: Up to 70 percent of an employee’sRead MoreSynthesis Paper : Leadership And Leadership1259 Words   |  6 Pages Synthesis Paper: Leadership Introduction Over the years, a great deal of time, and research has been dedicate to the study of leadership. Even with extensive data on the topic, many still disagree on what leadership really means. Hence, leadership is a word that has many different meanings and different researched theories associated with it. On a basic level, leadership involves having and establishing a clear vision, sharing that vision with followers, respecting followers, and leading an organizationRead MoreSynthesis Paper : Leadership And Leadership1361 Words   |  6 PagesSynthesis Paper: Leadership Introduction Over the years, a great deal of time, and research has been dedicated to the study of leadership. Leadership is one subject that has been discussed a lot. Even with extensive data on the subject, many still disagree on what leadership really means. Moreover, leadership is a word that has many different meanings and different researched theories associated with it. On a basic level, leadership involves having and establishing a clear vision, sharing thatRead MoreHow Leadership Styles Influence On An Organization s Climate Essay1019 Words   |  5 Pages The article of Leadership That Gets Results provides the six leadership styles for individuals to understand how leadership styles influence on an organization’s climate. Furthermore, the six leadership styles are consisted of the emotional intelligence: self-awareness, self-management, social awareness, and social skill. Therefore, these three concepts, such as the six leadership styles, the elements of emotional intelligence , and an organization’s climate, will influence each other because the

Music of the Civil Rights Era - 1007 Words

The words â€Å"civil rights† trigger a sense in the human mind. One of remorse, passion, and hope in a cause worth fighting for. Those weathered by its raging storms refer to it as a turning point in American life after over a century under segregation that can only be described as a necessary silence that African Americans were forced to take on the matter. However, the human mind found itself a way to express those feelings that flowed from its veins. That expression of power and revolt was music. Music acted as the horses that pulled pearlescent chariots of liberty and freedom to the front doors of the White House through public protests, involvement of musical artists, and its impact on the lives and culture of those who were oppressed.†¦show more content†¦Bob Dylan was a significant artist and performer of songs of the â€Å"good times ahead† during the Civil Rights Movement. Bob Dylan wrote songs named â€Å"The Murder of Emmett Till† and â€Å" The Lonesome Death of Hattie Carroll† which both referred to specific events and murders of the time, while his songs The Times They Are A-Changin’ and Blowin’ in the Wind referred to the entire Civil Rights Movement as a whole (Edwards). He also was an active member of the protest community and would avidly participate in sit-ins and marches like the â€Å"March on Washington† which is where he gained most of his musical notoriety from the African American community of the time and this is where he help fuel the love of fans with his acoustic guitar and raspy vocal pieces (Edwards). Some say that Dylan was almost essential to the completion and victory of the Civil Rights Movement and others argue that without his songs of protest and remorse, the cause of civil rights would have been better off without him and may have ended sooner without the constant reminder of an end in the back of the government’s head (Ward). However, everyone can agree that music had an important part in the movement forward of the Civil Rights cause, whether or not the bias be in the direction of a negative connotation or a positive one. Music’s grace and power had a very important effect on the outcome of the Civil Rights movement. The papers read off words like, â€Å"They have overcome,† and â€Å"One man’s dream is anotherShow MoreRelatedEssay Music Influence on the Civil Rights Movement1037 Words   |  5 PagesS. History A. Worrall Mrs. Stepp 3rd Period 12/11/13 Question: How did music influence/effect the Civil Rights Movement? i. During the Civil Rights era, African Americans changed the way people looked at music by ending the segregation in the music world and by making a well-known â€Å"soundtrack† and influence during the Civil Rights Movement. ii. Topic Sentence: While music was an impact on the Civil Rights Movement, Motown Records is what gave Blacks the confidence to succeed in the onlyRead MoreThe Vietnam Era Essay1135 Words   |  5 Pages The Vietnam Era HUMN-303N: Introduction to Humanities Professor Stacey Donald DeVry University During the decades prior to the eighties the two most important issues the U.S. was facing were the war in Vietnam and civil rights. This era changed the way the public was able view the events, there was television and photography which allowed the world to see for the first time what war was about and journalism was not always unbiased. This era was an era of advancement, whereRead MoreThe Struggle For Equality And Rights During The Civil War1323 Words   |  6 Pageslead to the freedom of millions of African Americans who sought the same liberty and equality that was promised to everyone under the United States constitution. These liberties, of course, were not achieved right away. During the Reconstruction era, which is the decade right after the Civil War, many of the recently freed slaves did not have money, property, or credit. They could not buy the necessary things to enjoy their freedom, which lead to sharecropping, a glorified form of slavery. SharecroppingRead MoreIn the 1960s, People Turned to Music for Hope, Peace, and Happiness1215 Words   |  5 PagesDuring the 1960s and the early 1970s, music reflected the political and social changes that America was undergoing at the time. Some of these major changes included the African-American civil rights movement and the conflict over America’s role in the Vietnam War. During these hard times, people turned to music for hope, peace, happiness and answers. The African-American civil rights movement was a cruel time for the African American race to endure due to the harsh discrimination and segregationRead MoreSoul Music, Or Soul?1237 Words   |  5 Pages Soul music, or â€Å"Soul†,was adopted to describe African-American popular music as it evolved from the 1950s to the early 1970s. Although some people thought of â€Å"Soul† music as a new term for Rhythm and Blues, it was not. In fact, the â€Å"key ingredient in Soul music, and the element that defined it as a new style was the influence of gospel music.† (1)This style of music was a blend gospel music with the dance grooves of that era. However, Soul music during its heyday did more than simply entertain.Read MoreThe Harlem Renaissance And American History1217 Words   |  5 Pagesclass, we learned that the many forms of art could be a reflection of a persons emotions or a time period by using naturalism, idealism, or abstract themes. During the 1920â€℠¢s, an era known as the Harlem Renaissance defined black culture and changed entertainment around the world. The black community used art such as music, literature, and paintings to express social freedom. Artist such as Jacob Lawrence, Langston Hughes, and Duke Ellington used their art as a form of therapy and communication toRead MorePersuasive Essay : Life Is About Rhythm 1443 Words   |  6 Pagesmodern Western music, because of the incorporation of percussion into both academia and entertainment music. At first, percussion was introduced into Western Classical music as a means of getting exotic and unusual sounds for composers, and that trend continued all throughout the Romantic era, and even to the present. This surge in percussion instruments, especially the drum set, influenced the early forms of Jazz ushering in percussion into the entertainment/commercial music side of music. Drum set wasRead MoreWho Is Nina Simone?1444 Words   |  6 Pagesexperiences. What is so pote nt about pop culture however, is the ability of its participants to share their personal experiences to audiences than can both empathize and relate to the realities these artists present. This extended period of the civil rights and black power era can arguably be defined as the mobilization of the larger public by popular black figures whose individual charismas and drive inspired collective action. Some of these figures were exclusively political, many of which prominent intellectsRead MoreAfrican American Music Culture1490 Words   |  6 PagesAfrican American Music Culture Jakiella James â€Å"African-American gospel music is a major influence in nearly all genres of modern popular music, from rhythm ‘n blues to jazz, from soul to rock ‘n roll. The musical genre is a unique expression of the black experience in America? The emotionally-charged, wailing vocals and syncopated rhythms give the music a distinctive style. The singing is accompanied not only by instrumentals, but often also by hand-clapping, foot-stomping and shoutingRead MoreThe Success Of The 1980 S1648 Words   |  7 Pageskind of refreshed the US and created a more confident country. There were many people that were trying to find a voice for themselves and realizing that people have a voice and it should be used and heard. Not only were things evolving in the music and fashion industry, politics were taking a huge turn, for the better, and the general everyday life of living in this decade was different than any other decade thus far. All about the Eighties To understand the problems and success of the 1980’s

Blank TAO Form Free Essays

This is an application for a temporary assessment order for the following purposes (FL, 2008; Davis, 2011 and Powell, 2001). To facilitate the authorization of an officer of the law to contact the child and establish whether there is cause for intervention Authorize certified and procedural medical examination or suitable treatment for the affected child Facilitate the entry Of a police office to access the premise and perform survey and search locations where the child is suspected to be, and determine whether apprehension is necessary or not. Authorize the police officer to place the hill in custody in the order of the office in order to ensure that the needs of the child are taken care of. We will write a custom essay sample on Blank TAO Form or any similar topic only for you Order Now Direct the parent not to influence the upbringing of the child through restriction to contact Direct that the parent should have supervised contact with the child, with the name of the specified person outlined in the order. The grounds on which this application is made include the following. Lack of access to nutrition is sufficient grounds for application of the TAO (Davis, 2014 and CPA 1999, 2014). The parents of the child have failed to provide access to nutrition for the child. From the findings, the child appears too small for her size, and the susceptibility to common infections originates from the weakened immunity system. The Notified doubts whether the children get three meals a day owing to the ill health and physique of the children. As indicated by the principal who is a figure of authority, has observed that Michelle appears to display signs of malnutrition. In addition to withdrawal and sadness, the child has failed to carry lunch for school in an institution where parents are expected to cater for that (FL, (2008). Davis, 201 1). In addition to that, the lack of hygiene Secondly, lack of access to a tranquil environment for normal growth has affected the ability of Michelle to bond and attach, and calls for a TAO. The parents of the child have tendencies which disturb normal structure for a child that age (Davis, 2014). As a dependent, the child requires a reliable system for play, growth and education. This is lacking due to the existence of a life style that is governed by substance abuse, criminal activity, delinquency, traffic offenses, violence, and misdemeanors. The constant presence of the police indicates that neighbors have lost good will with the patients, making t impossible for neighborhood participation in the growth of the children. In addition, the prevalence of domestic violence creates unfavorable environment for the progression of the children (FL, 2008), since they are sometimes left on their own as the parents clear the issues with the authorities. As the firstborn, Michelle is faced with a challenging task of parenting and ensuring that her brother is taken care of. Third, lack of support for education, growth and development for Michelle (Cooper, 2006) calls for intervention in the best interests of the child. As a young person, Michelle requires role models and mentors in her life, armorial from parents and peers of the parents as well as other participants in a suitable case plan. Owing to the need for diversity and guardianship, good neighborhood relationships provide for growth and development of children, through interaction with adults and children in the family. However, this is absent for Michelle, due to the abrasive relationship between the parents and the rest of the society. The fact that the parents are not willing to take advice from neighbors and other members of society including teachers indicates dysfunctional family status. Four, the family has experienced challenges for a considerable period, actually since the birth of the first child and calls for implementation of strategies for protection of the child. Although they have managed to survive and get a second borne, Michelle has lived through hardships in her childhood. According to Powell (2001 a TAO is necessary, to provide for the establishment of whether the parents are ready and equipped to take care of the child through the hardships. Although both parents are alive, she has been exposed to challenges and limitations that propagate stunted mental and physical growth. The parents have a high sense of entitlement to decision aging and do not seem to have a way of implementing the strategies they verbally commit to. Five, there is need for protection of Michelle from the life of crime and violence. Children who are brought up under such circumstances are bound to lack certain aspects of empathy and understanding of life (Davis, 2011). At the current status, the parents have created a protective shell around the Michelle, creating lack of access to influence from professionals such as teachers and religious leaders. As result, CPA 1999 (2014) outlined that there is need for child like Michelle to get access to an environment that is eatable for children, away from the late night disturbances and exposure to the cold nights at night. In addition to the squalid and neglected living conditions, the children lack a suitable atmosphere for survival. In addition to the mould which can propagate respiratory conditions, there is lack of basic sanitation which predisposes the children to water borne diseases. Six, Davis (201 1) pointed out medical care and preventive measures as expected from the parents is lacking owing to the pending vaccinations. The health care officials have indicated that the child failed to attend her connation sessions, which is primarily a role of the parent. How to cite Blank TAO Form, Papers

Services Marketing Increasing Customer Participation

Question: Discuss about the Essay for Services Marketing of Increasing Customer Participation. Answer: Introduction: This essay aims to discuss the evaluation of service encounter, which involves the personal interaction of the consumers with the service employees, in the process of availing the service. In todays highly competitive world, the importance of proper and efficient service management cannot be overstated. When an organization is capable of rendering proper service to its consumers, it helps them in providing maximum consumer satisfaction that in turn helps the organization in customer retention and brand recognition. Shostack defined the term Service Encounter, as the particular period, when a consumer interacts with an organization, through its employees, or its physical facilities. The concept of service encounter is very important as if the service being offered to the consumer exceeds or at least meets the consumers expectations, then only the organization will be able to leave a positive impression in the minds of the consumers (Dabholkar , 2015). In case, the consumer has an unp leasant experience with the service employees, he might opt for some another organization. Discussion: A consumer is the real asset of an organization, and as such the quality of service rendered to the consumers, become a matter of paramount importance. On visiting an organization, attention is not only paid to what service is being provided, but also how is it being provided to the consumer. Woolworths, is one of the most reputed supermarket chains in Australia, known for its round the clock service, in its online sale of grocery products. These organizations, such as Woolworths, which provides virtual shopping experiences, to its consumers, must ensure that the employees are quick and prompt in responding to the orders of the consumers. When a call was being made for ordering a few grocery products, from Woolworths, the employees of the organization took considerable time, before one of them responded to the call. However, the employees claimed that too many people called up at the same time, and there was a shortage of time, in responding to the calls in a short time, and hence t here was delay in the whole process. Not only so, the website page of the organization is also not very responsive, and that largely affects the overall reputation of the organization. In the book named, Delivering Quality Service, the authors, Zeithaml, Parasuraman and Berry, spoke about the importance of RATER model, in evaluating the power of an organization, in satisfying its existent consumers. Here, the RATER model shall be used in order to analyze and measure the extent to which Woolworths, as an organization, is capable of satisfying the demands and the expectations of its consumers. However, for carrying out the RATER audit, a Gap analysis will be carried out, by considering each of the five dimensions of the RATER model (Yan et al., 2013). The RATER model consists of 5 components- Reliability, Assurance, Tangibility, Empathy and Responsiveness ("The RATER Model: Five Ways to Measure Service", 2016). As far as the question of Reliability is concerned, the organization is quite reliable, as it is very systematically organized in reaching out to the consumer, and providing him whatever he has asked for. Since, Woolworths is one of the very few retail organizations that has introduced the concept of e-commerce, it is convenient to place an order, without the need to visit the shop. However, the organization needs to be more Responsive, in getting in touch with the consumers. The service has to be more prompt and accurate in time, because if the employees are opting for virtual shopping methods, they are surely looking for time-intensive ways of getting their goods and services delivered (Sorensen et al., 2013). For this reason, the employees should be provided proper training. Since at present, there are limited number of employees, responsible for taking the order from the consumers at night, the management authority has to hire a few fresh employees. Although, the quality of the goods being delivered by Woolworths, is undeniably high, the quality of service, is not yet up to the mark. Further, the website page is so disappointing, as it is very slow and not very regularly updated, and does not contain many food items, sold in the physical shops of the organization (Lee et al., 2013). Hence, in terms of Assurance, the organization cannot provide a very high quality service to the consumers. It is recommended, that the organization regularly updates its official website page, and trains its employees to repair the website page, making it more user friendly. However, the customer care service is incredibly great, and the employees of the organization accept the feedbacks, both the positive and negative ones, with much patience and adequate care. When the customer service authority was being made awar e of the delay in service, the customer service agent listened about the inconvenience, with great patience, warmth and empathy. Not only so, he apologized on behalf of the organization, and the whole gesture was quite appreciating. The quality of Empathy while dealing with the consumer, can make him feel valued and appreciated, and hence great importance should be attached to the same, while rendering service to the consumers. In terms of tangibility, the employees, the hired workers are more of less being provided with adequate training, to serve the consumers with sufficient care and attention (Soderlund et al., 2013). There are usually various kinds of customers, and each one can be highly distinguished from him or her, in terms of his or her expectations from an organization. There are few customers who usually have a low level of endurance, and as such they would prefer a service that is very quick, responsive and prompt. In absence of tight range of service, these consumers may even opt for other service. In most of the cases, a consumer, while availing the service from an organization, considers the service encounter system, such as the employees interaction with the consumer, physical facility, and other factors an important part of the service itself. Hence, it is important to satisfy the demands of the consumers, more efficiently than the rival organizations. The service expectations of the consumers, can be influenced by various factors, such as word of mouth communication or past experience. In case of word of mouth communication, an individual getting influenced to avail a service, base d on the recommendation of a friend or after watching the advertisement on TV, the expectation of the consumer is usually not very high. On the other hand, in case of past experience, the consumers previous exposure to similar service, may increase the expectation level of the consumers. Keeping this in mind, an organization needs to adopt strategies, that will help in the quality management of the organization (Marr , 2013). Reliability is a very important issue, in any business organization, and it must ensure that the consumers are able to enjoy an uninterrupted service on part of the employees, serving them. In order to meet the consumers expectations, an organization must make its service accessible as much as possible, and if needed, the organization should be taking help of metrics to measure the extent of its consumer satisfaction. For this, conducting surveys on the consumers, can help in understanding the whole situation. When consumers visit Woolworths, they expect a very high quality service, and it is the responsibility of the management authority of Woolworths, to ensure that it is being able to rise up to the expectation level of its consumers.. In absence of the same, the management perception gap will emerge, which gradually ruins the reputation of the organization (Rao et al., 2015). Further, the organization should ensure that there is no market communication gap. Usually, Woolworths s tays true and loyal to the promises, it makes to the consumers, but despite that fact, much complaints were being made, in the recent past, when several consumers could not gain access to the discounts and offers Woolworths promised its consumers, through online shopping mode. The service delivery gap, should also be considered with equal attention (Wilson et al., 2012). This gap is defined as the difference between what the consumers expect the service of an organization to be, and what is the actual standard of service being provided. Woolworths, itself is certified by British Standards Instituition, that ensures that all the products sold by Woolworths, is at par with the safety standards (Vargo and Lasch , 2014). The employees, at the same time, responsible for providing the services, are trained, and since they belong to diverse cultural backgrounds, there is lesser possibility of conflict with the consumers of different ethnic backgrounds. In fact, the employees are well behav ed, and extremely friendly in the way they interact with the consumers. Their responsiveness to the inquiries of the consumers, and a willingness to assist them, once they visit the shop, is quite commendable (Sirianni et al., 2013). Conclusion: The concept of service encounter is highly important. This is because, service encounter is directly proportional to the satisfaction of the consumers, and is indirectly related to the perceived value and trust of the organization. According to Parasuraman, the satisfaction of the consumers depends not only on the products being sold and the services being offered, but also on how the consumers are being treated in the process. Hence, keeping this point in consideration, the organizations are trying to improve each individual service encounter, by bringing change in the structure of the organization, its philosophy or its culture . Reference List: Dabholkar, P. A. (2015). 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The role of service agent, service quality, and user satisfaction in self-service technology